There was quite a stir recently when it turned out that a growing number of people believe the President of the USA is a Muslim. Regardless of whether or not you intend to vote for the man, this is just an issue of fact, and the fact is that at various times we have all seen video clips of Mr. Obama drinking alcohol, eating pork, getting sworn in on a Christian Bible and sitting in a Christian church.
But according to the Pew Research Center, for almost 20% of the people they polled, those memories have been trumped by the mere act of hearing commentators assert that Obama is a Muslim, over and over and over.
Obama, posing with a statue of the famed Imam Ali bin Superman.
They call it the "Illusion of Truth" effect. We judge things to be true based on how often we hear them. We like familiarity, and repeating a lie often enough makes it familiar to us, the repetition making it fall right in with all of the things our memory tells us are true about the world. Every advertiser or propagandist knows this. Humans are social animals, and there is a primal part of us that still says, "If other members of the tribe who I feel close to believe this, there must be something to it."
"We will never regret any of these decisions."
"Who would fake something like that?"
Most of you will still think of this as something other people do, and that you of course are the unbiased observer who can clearly see their stupidity. There is a reason for this, too. They call it the Bias Blind Spot. The biases in your system cripple even your ability to examine your own biases. So just now, when you thought to yourself, "Ha, I've caught myself doing that! But at least I'm not as nutty as those 'Obama is a Muslim' nutjobs!", you just saw your own bias at work. You're trying to examine a broken mechanism with a broken mechanism. It's like trying to perform surgery on your own ass, with a scalpel that is itself clenched in your ass.
"So we're out of gloves..."
1 comment:
how i adore Super Man!
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